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Marketing Moments
With 39% growth in average ad volume, Q4 turns saviour...

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth....

By Sonam Saini

Marketing Moments
2020: A rollercoaster ride for the broadcast industry

As the year draws to a close, we take a look at the key events of the broadcast industry from....

By Team PITCH

Marketing Moments
Dish TV asked to pay Rs 4164 crore in licence...

MIB has given the company 15 days to remit the payment Direct to home operator Dish TV said in a....

By Team PITCH

Marketing Moments
Purity takes centre stage in EID Parry's 'sweet' new TVC...

Beside the TVC, the brand's larger #InsideOutside campaign also comprises of a series of social media promotions Building on the....

By Team PITCH

Marketing Moments
Sensodyne unveils first ever TV campaign for its toothbrush portfolio

Encourages people to choose the right toothbrush for their oral health Sensodyne, one of the leading oral health brands in....

By Team PITCH

Marketing Moments
WinZO unveils its first TVC campaign ‘Jeetne mein kick hai’

WinZO, one of India’s largest vernacular social-gaming platforms, has unveiled its brand new campaign that highlights and celebrates....

By Team PITCH

Marketing Moments
Rang Rogan is not the solution’ suggests Amitabh Bachchan in...

Sr. Bachchan urges consumers to opt for the correct roof waterproofing technique for a lasting impact Dr. Fixit, from....

By Team PITCH

Marketing Moments
GSK Consumer Healthcare launches digital & TV commercial for Otrivin...

In its television campaign, Otrivin creates awareness around the importance of daily nasal wash GSK Consumer Healthcare rolls-out a digital....

By Team PITCH

Marketing Moments
Honeygate leads to drop in TV ad volume, but print...

Latest data points to ad volumes for ‘Honey’ category dropping by 37%....

By Team PITCH

Marketing Moments
Sponsors show trust in news genre despite ratings blackout; here’s...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a....