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Marketing Moments
'Can strike right balance if MIB doesn't overregulate & OTTs...

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government....

By Javed Farooqui

Marketing Moments
Meera Rolls out Meera Powder Golden Dhamaka offer for consumers;...

Meera the flagship haircare brand from the house of CavinKare has launched a new marketing campaign – Meera....

By Team PITCH

Marketing Moments
OTT platforms have not been able to hamper our growth:...

The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid....

By Team PITCH

Marketing Moments
Tata Motors rolls out the ‘Silent Diwali Film’ for its...

Encourages viewers to celebrate a silent and safe Diwali with their loved ones Tata Motors, today rolled out....

By Team PITCH

Marketing Moments
Nestlé Milkmaid’s new TVC talks about creating special moments with...

Nestlé MILKMAID has launched a new TVC which highlights that even though this Diwali is not the same, it can....

By Team PITCH

Marketing Moments
News State UP/UK, Popular TV allotted MPEG-4 slots

The allotment will be valid for the period from 10.11.2020 to 31.03.2021 Prasar Bharati has announced the result of the....

By Team PITCH

Marketing Moments
Dish TV India posts consolidated subscription revenue of Rs 765.7...

The operating revenue for the quarter stands at Rs 846.4 crore, down 5.2% Y-o-Y Dish TV India Limited has reported....

By Team PITCH

Marketing Moments
News channels feel the pinch as lockdown-hit SMEs freeze ads...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....

By Tasmayee Laha Roy

Marketing Moments
Is govt committee on TV ratings an intrusion in BARC's...

Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the....

By Sonam Saini

Marketing Moments
Century Ply creates ‘virus-free’ TV news channel studio

Century Ply developed a form of nanotechnology, grained on the surface of plywoods and laminates, that terminates the virus that....

By Team PITCH