Tags STORY
On The Move
EssenceMediacom secures media mandate for Wonder Cement

Wonder Cement has partnered with BCCI and was the official umpire partner for IPL

By Team PITCH

Marketing Moments
Muthoot Pappachan Group gets Shah Rukh Khan as brand ambassador

Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services

By Team PITCH

On The Move
Bata India appoints Deepika Deepti as Head of Marketing

Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands

By Team PITCH

On The Move
Sony Pictures Networks India names Gaurav Banerjee as new CEO

Gaurav Banerjee was earlier with Disney Star

By Team PITCH

On The Move
FCB Kinnect appoints Priyanka Nair as National Strategy Director

Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy

By Team PITCH

Marketing Moments
Is streaming now cable TV without the cord?

With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels....

By Shantanu David

Martech
Virtualness wants to be the Canva of blockchain: Kirthiga Reddy

The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for....

By Shantanu David

On The Move
Sandeep Karwa to lead Flipkart Ads

Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm....

By Team PITCH

Marketing Moments
‘Koffee With Karan’ helped us increase brand visibility: Bala Sarda,...

On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the....

By Sohini Ganguly

On The Move
Neville Shah to join FCB Kinnect as Chief Creative Officer

Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai

By Neeta Nair