Puma and DDB Mudra Group present ‘Suede Gully’

India’s biggest multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video Lending....

Influencer Marketing and Advertising has evolved in the brand building...

An influencer is a person with the potential to influence the mindset of people. Influencers have had their fair share....

HSIL has launched premium bathroom suites 'ALCHYMI' designed by fashion...

HSIL, a sanitary ware company, and makers of Hindware have launched a new super-premium brand ALCHYMI. In a first of....

‘Haven’t lost the ambition to return to 75% volume share...

While Nestle’s focus has turned to category expansion over the past year, the brand’s marquee product Maggi Noodles still gets....

"Brand India Is in Strong Shape"- Sir Martin Sorrell (CEO-...

At a press briefing in New Delhi yesterday, Sir Martin Sorrell announced that CVL Srinivas (Srini) would be the Country....

Sharp air: Now premium air-purifiers

Sharp, the manufacture

Real advertising

Berger Paints experiments with designer themes

In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate....

How to make happy managers!

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Excuse me while I call Gandhi a brilliant marketer: LK...

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