Tags STORY
Marketing Moments
TRAI’s multiple rating agencies push: Will TAM finally get lucky?

TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources....

By Kanchan Srivastava

Marketing Moments
SDC: MIB softens stance; to include advertisers’ suggestions in court...

In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its....

By Chehneet Kaur

Marketing Moments
NBP: TRAI silent on OTT regulation & data privacy?

In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending....

By Aditi Gupta

Marketing Moments
Upgrade DD FreeDish to an addressable system: TRAI

In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber....

By Team PITCH

Marketing Moments
Cons heavier than pros, says industry as MIB doubles down...

Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and....

By Chehneet Kaur

Marketing Moments
Why is Sony TV seeing a drop in viewership?

Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs

By Sonam Saini

BrandTalk
Sports business is all about feelings: Prashant Khanna, Disney Star

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has....

By Aditi Gupta

Marketing Moments
Price hike of TV channels put on hold till June?

Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any....

By Aditi Gupta

Marketing Moments
Google vs start-ups: Is building Indian app store a permanent...

Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a....

By Sohini Ganguly

Marketing Moments
DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid...

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

By Sonam Saini