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Marketing Moments
OTT giants expected to spend Rs 2824.9 cr on original...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT....

By Team PITCH

Marketing Moments
Disney+ Hotstar crosses 26mn paid subscriber mark; accounts for 30%...

Disney also plans to expand Disney+ Hotstar to more markets. The service is currently available in India and Indonesia Star....

By Team PITCH

Marketing Moments
ISL opening week viewership up 8% over last year: BARC

As per BARC data, the tournament has registered 3.42 billion viewing minutes in the first eight matches of 2020-21 as....

By Team PITCH

Marketing Moments
Festive season brings hope to Print media

As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in....

By Tasmayee Laha Roy

Marketing Moments
Ather Energy names Lodestar UM as media AOR

The account has been won following a multi-phased pitch process Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has....

By Team PITCH

BrandTalk
We believe Sirius will be invaluable to advertisers in enhancing...

Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions....

By Simran Sabherwal

Marketing Moments
This time’s IPL viewership over 25-30% higher than previous iterations:...

Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th....

By Team PITCH

Marketing Moments
IPL 2020 viewership up by a record 23%, posts 400...

Television viewership for the tournament reached 31.57 million average impression, making IPL....

By Team PITCH

Marketing Moments
News channels see festive cheer in ad bills

As per industry estimates, festive billings have seen close to 80%-100% recovery.....

By Tasmayee Laha Roy

Marketing Moments
Language and affordability to drive Google’s next leap of business:...

We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role....