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Marketing Moments
Asian Paints comes up with quirky ad for TruStar

The campaign has been conceptualized and executed by Tonic Worldwide Asian Paints has launched a campaign for the launch of....

By Team PITCH

Marketing Moments
Disney+ Q4 paid subscriber count at 73.7mn; IPL makes Disney+...

The Walt Disney Company will continue to ramp up investments in Direct To Consumer (DTC) business, said CEO Bob Chapek....

By Team PITCH

Marketing Moments
IPL 2020: Disney-Star India estimated to have crossed Rs 2,600...

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th....

By Sonam Saini

Marketing Moments
Star hikes ad rates for last four IPL 2020 matches

As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian....

By Sonam Saini

Marketing Moments
Changing positioning from celebrating outdoors to ‘Ghar Pe Kingfisher’

Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now....

By Neeta Nair

Marketing Moments
'Digital presence has never mattered more than now to create...

Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the....

By Team PITCH

Marketing Moments
How Hotstar integrations have given IPL an edge this season

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced....

By Team PITCH

BrandTalk
The reach that IPL offers is unparalleled: Atit Mehta, BYJU’S

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been....

By Christina Moniz

Marketing Moments
My Marie My Startup: 'Women entrepreneurs can be the change-makers...

Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs  ....

By Simran Sabherwal

Marketing Moments
Disney+ Hotstar ropes in Anant Patel as Marketing Director

Prior to this, Patel was associated with MakeMyTrip MakeMyTrip’s Anant Patel has been roped in Disney+ Hotstar as its Marketing....

By Tarun Arora