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Marketing Moments
$500 mn spent by Indian consumers on apps across iOS,...

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth....

By Javed Farooqui

Marketing Moments
Pratik Gandhi, Vijay Varma, Pavail Gulati, Nakuul Mehta, Karan Tacker...

Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around....

By Team PITCH

Marketing Moments
Fintech's PagarBook partners with integrated marketing consultancy, One Source

Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our....

By Team PITCH

Marketing Moments
2020: The year OTT went mainstream

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT....

By Javed Farooqui

Marketing Moments
Indulgence meets technology with Cadbury 5Star’s latest campaign ‘5Star Do...

All you have to do is say “Ok Google, eat a 5Star” to activate the ‘do nothing mode’ and meet....

By Team PITCH

Marketing Moments
180 days that changed our world 180 degrees

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on....

By Aditi Mishra

Marketing Moments
DD Free Dish adds 3 movie channels in 50th e-auction

In 51st online e-auction, the public broadcaster has also invited applications for allotment of vacant MPEG-4 slots for the period,....

By Team PITCH

Marketing Moments
Edwin Kubzar crowned India’s next big fashion influencer as a...

The eight-part India’s first fashion reality series powered by H&M made over  one billion impressions and recorded more than  150 ....

By Team PITCH

Marketing Moments
Syed Amjad Ali launches content and brand strategy start-up, Catalysts

The platform will look for interesting brand stories and explore how best it can be told Amjad Ali has announced....

By Team PITCH

Marketing Moments
Kevin Vaz named CEO - Infotainment, Kids & Regional -...

Vaz has taken over the reins from Anuradha Aggarwal who has stepped down from her role Head of English, Infotainment....

By Team PITCH