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The pilot for a paid subscription may be rolled out in mid or late 2024
The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the....
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing....
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite....
#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket
The tech giant is reportedly working on 'Pegasus,' which may bring Apple a new revenue stream
Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the....
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers....
