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As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....
The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the....
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about....
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs....
The food deliver app has launched an AI-generated film featuring Singh and Chris Gayle
