Tags STORY
Marketing Moments
Exam cancellations lead to testing times for Indian ad sector

Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and....

By Kanchan Srivastava

Marketing Moments
‘Today, the role of marketing is beyond just marketing’

At the Pitch CMO Summit, Neha Anand, VP - Global Brand & Communications, Mahindra Automotive engaged in a conversation with....

By Team PITCH

BrandTalk
‘Life’s Good With Optimism’ Is A Reminder That Positive Thinking...

Neeta Linz, General Manager- Brand Marketing, LG Electronics India Shares Insights About The Life’s Good With Optimism Campaign, Shifting Brand....

By Ritika Raj

Marketing Moments
NEET vs CLAT ad goes viral; ‘Peak capitalism,’ says the...

Netizens are amused by this all-out war against the country's two most competitive yet popular exams

By Team PITCH

Marketing Moments
Vadilal redefines celebrations in new summer campaign

The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.

By Team PITCH

Pitch Feature
15% consumers enhance their user experience through virtual assistants: Kantar...

According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads....

By Sohini Ganguly

Marketing Moments
Vadilal Unveils New Quirkiest Summer Campaign Where Joy, Flavor, and...

The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio,....

By Team PITCH

On The Move
Pocket FM names Vineet Singh as VP - Branding and...

Vineet Singh previously served at BYJU’S where he was heading the brand, marketing and creative strategy

By Team PITCH

On The Move
Yellow.ai appoints Puneet Arora as Global President

In this strategic role, Puneet Arora will lead the Go-to-Market teams across all markets, including North America, India, Asia-Pacific, Europe,....

By Team PITCH

Marketing Moments
Tetley challenges skin-deep notions of fitness in new ad for...

This is the sequel to Tetley Green Tea Immune's #everyBODYcan campaign released last year

By Team PITCH