Tags STORY
Marketing Moments
Attribution in digital advertising: A problem of plenty

An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts

By Shantanu David

On The Move
Simplilearn names Mark Moral as CMO

The company has also announced the appointment of Veerasundar V as CFO

By Team PITCH

Marketing Moments
Deepika Padukone turns 38: A look at her global brand...

How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton

By Sohini Ganguly

On The Move
Krishnan Sundaram, Unilever’s VP-Business Head, Nutrition, moves on after 23...

Krishnan Sundaram was earlier General Manager, Beverages and then VP - Global Marketing Transformation and Capability

By Team PITCH

On The Move
Krishnan Sundaram, Unilever’s VP-Business Head, Nutrition, moves on after 23...

Krishnan Sundaram was earlier General Manager, Beverages and then VP - Global Marketing Transformation and Capability

By Team PITCH

BrandTalk
We believe we have democratized sports viewership in India: Anup...

Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans

By Shantanu David

Marketing Moments
Fraud, Ethics, and Vernacular Challenges: The Problematic State of Digital...

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance

By Ritika Raj

On The Move
Manoj Kandasamy named Chief Digital Officer at GroupM – Motivator

Prior to this, Kandasamy was with ShareChat as National Agency Head

By Team PITCH

On The Move
Interactive Avenues wins e-commerce mandate for TTK Healthcare

Interactive Avenues’ Chennai office will service the account

By Team PITCH

Marketing Moments
Bisk Farm Boards Rashmika Mandanna as Brand Ambassador

Mandanna will be face of the RUSKIT Brand

By Team PITCH