Tags STORY
On The Move
Diageo calls for media pitch

The account size is estimated to be Rs 350-400 crore

By Sohini Ganguly

Marketing Moments
Rajkummar Rao and Patralekhaa marvel at Kenstar cooler's 'AC waali...

The two actors have been roped in as brand ambassadors

By Team PITCH

Marketing Moments
Saffola Oats’ 4-film campaign addresses healthy snack choice dilemma

The campaign has been designed by Mullen Lintas

By Team PITCH

On The Move
Pradeep Bhandari joins Zee News as Consulting Editor

Prior to this he was associated with India News as News Director

By Team PITCH

BrandTalk
Print and digital are our main ad spends, TV coming...

Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value....

By Team PITCH

Marketing Moments
Swipe, tap, decide: Gen Alpha retypes the marketing playbook

Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the....

By Sohini Ganguly

Opinion
Unleashing the Power of Visual Appeal: Elevating Sales Success in...

Guest Column: Bhavik Bhandari, Chief Sales & Marketing Officer, Ashwin Sheth Group writes about the impact of visuals on real....

By Bhavik Bhandari

On The Move
Spotify to announce result of global media review soon

Publicis Groupe and Omnicom Media Group shortlisted, say sources

By Team PITCH

On The Move
Madison Media Alpha and PMG set up Atomberg's partnership deal...

The deal will begin in 2024 and will cover all major BCCI events until 2026

By Team PITCH

Marketing Moments
What counts as a view anyway?

Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by....

By Shantanu David