The account size is estimated to be Rs 350-400 crore
The two actors have been roped in as brand ambassadors
The campaign has been designed by Mullen Lintas
Prior to this he was associated with India News as News Director
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value....
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the....
Guest Column: Bhavik Bhandari, Chief Sales & Marketing Officer, Ashwin Sheth Group writes about the impact of visuals on real....
Publicis Groupe and Omnicom Media Group shortlisted, say sources
The deal will begin in 2024 and will cover all major BCCI events until 2026
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by....