The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every....
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and....
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a....
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Ad rates too typically go up 40-50% during elections, say industry experts
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which....
The relocation has been done in consideration of the Lok Sabha elections
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond....