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Marketing Moments
NDTV revenue up 30% in Q1 FY25 buoyed by elections

The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs

By Team PITCH

Marketing Moments
Channel price hike: Are broadcasters and cable operators nearing a...

Industry experts say broadcasters may give some leverage and consider the concerns of cable operators

By Aditi Gupta

Marketing Moments
Hope for advertisers: Modi 3.0's thin majority sparks talks of...

Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every....

By Kanchan Srivastava

Marketing Moments
Did influencers play agents of change this election season?

Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and....

By Team PITCH

Marketing Moments
IPL or Elections: Who had a better run Outdoors?

Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a....

By Chehneet Kaur

Marketing Moments
Lok Sabha Elections: Meta accused of approving political ads that...

The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties

By Kanchan Srivastava

Marketing Moments
Counting on the big day: News channels expect up to...

Ad rates too typically go up 40-50% during elections, say industry experts


Marketing Moments
Braving headwinds, broadcasters see an H1 of mixed performances

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which....

By Sonam Saini

Marketing Moments
Goafest 2024 from May 29-31 in Mumbai

The relocation has been done in consideration of the Lok Sabha elections

By Team PITCH

Marketing Moments
As Lok Sabha elections begin today, marketers vote for vernacular...

Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond....

By Shantanu David