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Marketing Moments
Future Forward: Navigating the Marketing Revolution of 2024

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre....

By Ritika Raj

Marketing Moments
Niva Bupa’s new campaign promotes early adoption of health insurance

The film talks about the various benefits of its latest product, Aspire

By Team PITCH

On The Move
Rajan Bhalla launches Fresh Talent Films

The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry

By Team PITCH

Marketing Moments
Kotak Life Announces Rajkummar Rao As Its New Brand Ambassador

The actor’s professional and hardworking personality resonates with Kotak Life’s philosophy

By Team PITCH

Marketing Moments
What's driving Meta's revenue gain from click-to-message ads?

The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due....

By Nilanjana Basu

Marketing Moments
Ads that tell stories: How episodic campaigns are setting a...

Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great....

By Team PITCH

Marketing Moments
Meta ad-free plan: Time for brands & agencies to think...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....

By Nilanjana Basu

Marketing Moments
Meta mulls ad-free Instagram, Facebook in India: Report

The pilot for a paid subscription may be rolled out in mid or late 2024

By Team PITCH

BrandTalk
‘Mix of human touch & tech can deliver world-class customer...

Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech....

By Team PITCH

Marketing Moments
Swiggy Instamart builds the world of Instapur with Cyrus Sahukar

Sahukar plays the king of Instapur

By Team PITCH