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Marketing Moments
To tackle false information Twitter introduces Birdwatch

In a blog, Twitter Vice President, Product Keith Coleman wrote that Birdwatch allows people to identify misinformation in tweets Social....

By Team PITCH

Marketing Moments
No major impact on ad volumes in news ratings blackout

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....

By Tasmayee Laha Roy

Marketing Moments
'Businesses are on Instagram because the platform drives business outcomes'

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a....

By Javed Farooqui

Marketing Moments
Music genre sees 2.8 times rise in ad volumes in...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz....

By Team PITCH

Marketing Moments
Amol Maheshwari joins MediBuddy as Country Head – Sales &...

Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head....

By Team PITCH

Marketing Moments
Twitter, Facebook, Instagram block Donald Trump

The action came after social media posts by the US President, claiming fraud in the election he lost to Joe....

By Team PITCH

Marketing Moments
Deepika Padukone’s social media wipeout: What happens to past promotions...

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy,....

By Tasmayee Laha Roy

Marketing Moments
What's in store for Media & Entertainment industry in 2021

Guest Column: Pranab Punj, Chief Marketing Officer, Rainshine Entertainment, shares 11 predictions....

By Pranab Punj

Marketing Moments
‘Google testing new feature to aggregate short-form videos from TikTok,...

As per media reports, the feature, which is currently being piloted on mobile devices, is expected to help the company....

By Team PITCH

Marketing Moments
Inshorts and Myntra launch Pictionary campaign for EORS

The experiential campaign has generated over 22 lakh impressions Ditching the usual display ads route, Inshorts and Myntra teamed to....

By Team PITCH