Customers retained are customers gained. Customer retention is key to building a brand and proving to the other players in the market that you offer consumers something that nobody else can. Online retail is fast-growing in every term of the phrase. Consumers today want everything delivered home by just using the click of a button. With smartphones becoming ubiquitous devices, the increase in online shopping has been exponential. E-commerce sites have their tasks cut out for them and it is a matter of who can handle the sprints and the marathons. Creating a brand that people trust is not an easy task but once you do it, your business will scale new heights. Unfortunately, not every e-commerce firm has found it easy to become the preferred brand to customers on a large scale. This is where the components of a CRM can help bridge the gap. Startups in the e-commerce industry need more to get up on the big stage today. A CRM plays right into their prerogative by making tasks simpler. Finding proper use for customer records and marketing different products to specific groups is the way forward. A CRM structures customer mapping in an automated way right from first contact to post purchase involvement. Every interaction with the customer is collated and mapped throughout. This is what most companies are missing - sufficient engagement with customers on a regular basis. Speaking about the scope of marketing, it is essential to remind your customers that you are thinking of them. Integrating your CRM with any email platform will make email marketing that much more effective. To increase your average order value, you could implement:
- Loyalty Programs
- Discount & Promo Codes
- Flash Sales
