E - PAPER
CURRENT ISSUE
LAST ISSUE
CURRENT ISSUE
LAST ISSUE
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods talks about the 3rd edition of DAAWAT World....
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but....
Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step....
.jpg)
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen....
An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts
.jpg)
Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader....
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the....
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to....
