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Marketing Moments
NDTV revenue up 30% in Q1 FY25 buoyed by elections

The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs

By Team PITCH

Marketing Moments
Channel price hike: Are broadcasters and cable operators nearing a...

Industry experts say broadcasters may give some leverage and consider the concerns of cable operators

By Aditi Gupta

Marketing Moments
With Opposition’s resurgence, media sector eyes an uptick in ad...

Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring....

By Kanchan Srivastava

Marketing Moments
Hope for advertisers: Modi 3.0's thin majority sparks talks of...

Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every....

By Kanchan Srivastava

Marketing Moments
Prolonged polling proves pricey for print?

Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to....

By Chehneet Kaur

Marketing Moments
Did influencers play agents of change this election season?

Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and....

By Team PITCH

Marketing Moments
Exit Polls: Why the misfires

Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape....

By Kanchan Srivastava

Marketing Moments
Facebook rakes in Rs 105 crore from political ads in...

While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands....

By Kanchan Srivastava

Marketing Moments
IPL or Elections: Who had a better run Outdoors?

Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a....

By Chehneet Kaur

Marketing Moments
Lok Sabha Elections: Meta accused of approving political ads that...

The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties

By Kanchan Srivastava