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Marketing Moments
Voting Day 2024: How brands reminded Indians of their 'superpowers'

From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives

By Team PITCH

Marketing Moments
Counting on the big day: News channels expect up to...

Ad rates too typically go up 40-50% during elections, say industry experts


Marketing Moments
Braving headwinds, broadcasters see an H1 of mixed performances

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which....

By Sonam Saini

Marketing Moments
Goafest 2024 from May 29-31 in Mumbai

The relocation has been done in consideration of the Lok Sabha elections

By Team PITCH

Marketing Moments
As Lok Sabha elections begin today, marketers vote for vernacular...

Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond....

By Shantanu David

Marketing Moments
Hindustan Times unveils election section on app

Readers can explore facts about India’s political heritage through various segments within the app

By Team PITCH

Marketing Moments
Goafest venue moved to Mumbai due to Lok Sabha polls?

A news report says that the 17th edition of the annual event will now be a two-day fest instead of....

By Team PITCH

BrandTalk
'When IPL and elections overlap, brands seize a massive media...

In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in....

By Tanzila Shaikh

Marketing Moments
The election report: Has focus on local issues given news...

According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and....

By Chehneet Kaur

Marketing Moments
Elara Capital predicts moderation in decline of TV ad revenue

The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to....

By Team PITCH