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Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times....
The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh....
As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success....
Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans....
175% surge in online inquiries for used cars under Rs. 3 Lakh (Sept 2019 vs Sept 2020) The....
For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges....
Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms....
exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined....
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their....
As the year draws to a close, we take a look at the key events of the broadcast industry from....
