Tags STORY
Marketing Moments
How radio industry navigated through the challenging pandemic year

Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed This has been....

By Noel D'souza

Marketing Moments
'Need to connect with customers on a human level is...

Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian....

By Nafisa Shaheen

Marketing Moments
180 days that changed our world 180 degrees

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on....

By Aditi Mishra

Marketing Moments
Being agile, staying connected & adapting to tech is the...

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically,....

By Nafisa Shaheen

Marketing Moments
‘Work from home trends from 2020 are here to stay’

Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink....

By Priyanka Agarwal

Marketing Moments
'2020 is the year of consolidation and 2021 the year...

Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends....

By Deven Dharamdasani

Marketing Moments
HDFC Life launches testimonial-based campaign #Decision2Protect

As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC....

By Team PITCH

Marketing Moments
Unforeseen, Unprecedented, Unparalleled Opportunities

Guest Column: Pandemic paralysed us momentarily, but has presented opportunities for economic....

By Team PITCH

Marketing Moments
How ad industry can gear for a rebound in 2021...

Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled....

By Misbaah Mansuri

Marketing Moments
There is more empathy in the briefs that we get...

Kurup, Founder and Chairman of Creativeland Asia, revealed that when it comes....

By Misbaah Mansuri