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Marketing Moments
Disney-RIL Merger: The power of consolidation & the risk of...

While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over....

By Aditi Gupta Sonam Saini

Marketing Moments
BCCI sees 116% jump in surplus income for IPL 2023...

While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore,....

By Team PITCH

On The Move
RIL, Disney offer to sell some channels for faster merger...

As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights

By Team PITCH

Marketing Moments
GSK’S new campaign educates parents about importance of vaccine for...

The campaign will run across multiple media platforms

By Team PITCH

Marketing Moments
Health Ministry may ask BCCI to stop displaying tobacco ads...

The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers

By Team PITCH

Marketing Moments
What does CCI's anti-trust clearance mean for Disney-RIL merger?

As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on....

By Aditi Gupta

Marketing Moments
ROI Riddle: Time to look past the one-size-fits-all tactic?

Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down....

By Sohini Ganguly

Marketing Moments
Alia Bhatt turns 31: Rani's rocking brand journey

On Alia Bhatt's birthday, we revisit some of her recent ad campaigns and brand endorsements

By Team PITCH

Marketing Moments
Slow and steady: Print players hopeful of continued growth this...

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per....

By Chehneet Kaur

Marketing Moments
50-60 million TV homes to have DD FreeDish in next...

While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been....

By Aditi Gupta