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Marketing Moments
Cricket media rights: Will broadcasters loosen purse strings?

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may....

By Sonam Saini

Marketing Moments
Amazon's 'entry' into Google-CCI case fires up rivalry between the...

Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American....

By Kanchan Srivastava

Marketing Moments
Taking a hit: Why has BCCI slashed lead sponsorship price...

The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and....

By Team PITCH

Marketing Moments
Adidas-BCCI reveal the all-new Team India Jersey

The team jersey will be available in three different price points to increase accessibility for all fans

By Team PITCH

Marketing Moments
BCCI likely to wait for Zee-Sony merger to sell media...

The report also claims there is a possibility that the BCCI may not sell the rights for four years but....

By Team PITCH

Marketing Moments
Alia Bhatt is the first Indian Global Ambassador of Gucci

Bhatt is slated to make her first appearance as the brand's representative at Gucci's Cruise 2024 fashion show in Seoul....

By Team PITCH

Marketing Moments
Colorbar Spreads Awareness About Vaccination Drive

You #GotTheShot? Celebrations await you with Colorbar  Colorbar, one the leading beauty brands in India has come up with....

By Team PITCH

Marketing Moments
Godrej Appliances launches #LetsWinWithVaccination frame on Facebook

This National Vaccination Day, the brand aims to spread positivity and awareness around the ongoing COVID-19 vaccination drive One....

By Team PITCH

Marketing Moments
Goodwill & purpose-driven marketing will rule: Sudhanshu Pokhriyal, Brilloca

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again,....

By Nafisa Shaheen

Marketing Moments
IPL 2021: Why marketers have reasons to cheer

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will....

By Ruhail Amin