Tags STORY
Pitch Feature
‘Retail media will exceed TV spending over the next couple...

In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts....

By Simran Sabherwal

Pitch Feature
We are growing aggressively in India versus other markets: Adam...

Adam Gerhart, Global CEO, Mindshare, spoke exclusively with e4m at the Cannes Lions festival on Mindshare’s innovations, use of AI....

By Simran Sabherwal

Pitch Feature
Self-regulation is key for major tech companies: Sir Martin Sorrell

Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes....

By Simran Sabherwal

Marketing Moments
Cannes Lions 2024: Slow but stellar start for India as...

 The impressive wins for India came across two categories - Outdoor and Health & Wellness

By Mansi Sharma

Marketing Moments
Cannes Lions 2024 begins today: Will India roar loud this...

e4m does a little bit of data crunching and future-gazing before the celebrations begin in Cannes

By Mansi Sharma

Marketing Moments
Cannes Lions 2024: India gets 20 more shortlists

Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut

By Team PITCH

Marketing Moments
Cannes Lions 2024: White Rivers Media’s works showcase country’s diversity

For this year’s festival of creativity, White Rivers Media has submitted campaigns executed for Astral Foundation, Amazon miniTV's show 'Hip....

By Team PITCH

Marketing Moments
Can India break the jinx of fluctuating success at Cannes...

While the Indian contingent gears up to dazzle at the French Riviera, let’s have a look at their past performances,....

By Mansi Sharma

Marketing Moments
Cannes Lions: Mindshare India’s entries hail tech & innovation

Mindshare India will be showcasing its campaigns for Lifebuoy, Britannia 50-50, Britannia Nutrichoice, SBI Life and Castrol CRB TURBOMAX

By Team PITCH

Marketing Moments
Cannes Lions 2024: DDB Mudra's entries celebrate pride, colours and...

The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI

By Team PITCH