exchange4media caught up with Adam Gerhart, Global CEO, Mindshare, for an exclusive interaction on the sidelines of the Cannes Lions Festival of Creativity 2024.

Adam Gerhart shared insights on how Mindshare has integrated technology and innovation over the years. He also spoke on the guidelines for the usage of AI.

Watch the full interview to know what Gerhart said on the growth of commerce and retail media, the long-standing relationship with Unilever and why Mindshare was betting big on India.