Cannes Lions festival of creativity is a few days away and the advertising biggies are all set to present their best works.
Today we look at works put forth by White Rivers Media for the upcoming Cannes Lions.
Shrenik Gandhi, Co-founder and CEO, White Rivers Media, said: “India is capturing the global spotlight with its thriving startups and vibrant advertising sector. This momentum carries us to Cannes Lions, the advertising Olympics, where we're here to push ourselves and learn from the best.”
“Our success is evident in rising ad revenues, but our true impact comes from our continuous innovation. At Cannes Lions, it's time India has a Lion’s share of voice. Our representation in the juries, our stories on the global platform–a welcome change–is not just deserved but necessary. They are the bridges that connect diverse perspectives, enriching the global creative landscape with the depth and vibrancy of India.
“So, what's the way forward? To champion collaboration, not contribution, inclusion, not isolation. We need to foster a culture of mutual respect and support within the industry. Celebrating the success of peers and collaboration can strengthen India's collective creative output. This united front will inspire a generation of young creative minds, showcasing the power of working together."
With this collaborative spirit in mind, WRM has tried to put its best foot forward to highlight Indian creativity on the biggest global advertising stage, Gandhi added.
The campaigns
'Daughters of Piplantri', is a campaign by Astral Foundation that tackled gender inequality and water scarcity in Piplantri, Rajasthan, by supporting the cause of eco-feminism. Delivering 6M+ liters of water monthly, 13,000+ meters of pipelines, and 5,000+ saplings, their efforts transformed the landscape, benefiting 400K+ trees, 10,000+ lives, and diversified agriculture for 3,000+ livestock.
Next is the campaign for Amazon miniTV's show 'Hip Hop India' that spotlighted the country's thriving underground hip-hop scene. The show also broke a Guinness World Record for the biggest hip-hop dance event with 1,864 dancers, sparking a movement and giving voice to a vibrant youth culture.
Finally, 'Pulse of Defiance' by DS Group’s Pulse Candy, a digital storytelling campaign that used AI-generated visuals to educate millions about the lesser-known story of Lokmanya Tilak sparking India's freedom movement through the first public Ganesh Chaturthi celebration.
