Tags STORY
Marketing Moments
Cannes Lions 2024: Fewer wins, more questions

India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year....

By Kanchan Srivastava

Marketing Moments
‘Context will play a huge role in the cookieless space’

Speaking on the sidelines of the Cannes Lions International Festival of Creativity 2024, Hitesh Chawla, Founder & CEO, SilverPush, shares....

By Simran Sabherwal

Pitch Feature
‘By 2029, 94% of advertising will be AI-enabled or touched...

Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in....


Pitch Feature
‘From pure-play to data-driven storytelling is the shift over the...

Anushree Ghosh, Head of Digital and D2C, ITC Ltd - Foods Division, India, shares her experience of being part of....

By Simran Sabherwal

Marketing Moments
Cannes Lions 2024: A muted day 4 for India, only...

Leo Burnett picked a silver while Ogilvy picked a bronze

By Mansi Sharma

Marketing Moments
Cannes Lions 2024: India adds 1 more Gold and 2...

The Indian contingent by far has won a total of 12 metals

By Mansi Sharma

Pitch Feature
‘We need markets like India and China to grow faster...

Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker shares highlights of their global performance, big Reckitt win in India....

By Simran Sabherwal

Pitch Feature
The team at Wavemaker India is the key differentiator in...

Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency....

By Simran Sabherwal

Marketing Moments
Cannes Lions 2024: 1 Silver, 4 Bronze for India on...

McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar....

By Mansi Sharma

Pitch Feature
Would love for India to be powerhouse for IPG globally:...

Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of Kinesso in....