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Marketing Moments
DPOs to meet TRAI over broadcasters' channel bouquet discount as...

DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes....

By Aditi Gupta

Marketing Moments
Social media video, podcast creators may now become ‘digital news...

As per the new draft of the broadcasting bill, people who regularly post content on news and current affairs may....

By Team PITCH

Marketing Moments
Is ISEC stuck because broadcasters are worried about impact on...

Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system,....

By Kanchan Srivastava

Marketing Moments
Is TRAI’s suggestion to encrypt DD Free Dish channels even...

As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs”....

By Aditi Gupta

Marketing Moments
Channel price hike: Are broadcasters and cable operators nearing a...

Industry experts say broadcasters may give some leverage and consider the concerns of cable operators

By Aditi Gupta

Marketing Moments
DD FreeDish: No bids for ‘unreasonably priced’ MPEG-2 slots

Broadcasters say the reserve prices in the 77th e-auction for MPEG-2 slots were 'too high'

By Sonam Saini

Marketing Moments
Cable operators seek flat 35% distribution fee on MRP of...

In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution....

By Aditi Gupta

Marketing Moments
No price hike during elections: Not really a big loss...

Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could,....

By Aditi Gupta Sonam Saini

Marketing Moments
FY23 Poor Show: Broadcasters see drop in ad rev

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

By Aditi Gupta

Marketing Moments
Broadcasters can now access Respondent Level Data weekly by paying...

The data will be released every Thursday

By Naziya Alvi Rahman