Tags STORY
Marketing Moments
How will RLD impact channels: 'Picture will be clear once...

A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon

By Team PITCH

Marketing Moments
How ‘Mann Ki Baat’ aids radio broadcasters and brands to...

The programme addresses local issues and has a high relevance across age groups, note experts

By Team PITCH

Marketing Moments
Will move to tariff forbearance if broadcast sector works cohesively:...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its....

By Team PITCH

Marketing Moments
Lull period for sports ad revenue post IPL? Not really,...

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that....

By Sonam Saini