Tags STORY
Marketing Moments
What’s driving the Brand Bharat narrative?

A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in....

By Shantanu David

Marketing Moments
ONDC’s 2023: Good start but a long way to go

ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety....

By Shantanu David

On The Move
Rubika Liyaquat to join NDTV?

Rubika Liyaquat recently quit Bharat 24

By Team PITCH

Report Watch
Consumers concerned about inflation but want to go further than...

As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in....

By Team PITCH

Marketing Moments
Festive Force: D2C players leverage ONDC to prop up Brand...

Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption....

By Shantanu David

Marketing Moments
Unencrypted channels on DD Free Dish promoting piracy?

Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and....

By Aditi Gupta

On The Move
Upendrra Rai to launch Hindi newspaper-Bharat Express

The new Hindi Daily will be printed from Delhi NCR, Lucknow, Varanasi, Dehradun and Gorakhpur

By Team PITCH

Marketing Moments
Jio Bharat phone: FMCG, Banking to first throw hats into...

Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a....

By Shantanu David

Marketing Moments
Can the Jio Bharat Phone app store take on Android?

Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the....

By Shantanu David

Marketing Moments
Jio Bharat Phone: Time for advertisers to dial up digital...

The 4G-enabled feature phone is going to be a game changer as advertisers will get access to a whole new....

By Shantanu David