Tags STORY
Marketing Moments
Prasar Bharati OTT: TV news players keen on outreach but...

Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be....

By Chehneet Kaur

Marketing Moments
DD Free Dish slots up for grabs: Bidding starts at...

The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to....

By Team PITCH

On The Move
Senior business leader Ajay Sharma joins Prasar Bharati

Ajay Sharma may lead Corporate, Government and Retail Sales and Revenue Generation Practice

By Team PITCH

Marketing Moments
TRAI calls for encryption of private TV channels on DD...

The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy

By Team PITCH

On The Move
JioCinema strengthens technology leadership

Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury....

By Sonam Saini

Marketing Moments
'Reinvention in magazine content with changing times is key'

At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things....

By Team PITCH

On The Move
Maushumi Chakravarty takes charge as Director General of Akashvani News

Maushumi Chakravarty is a senior IIS officer

By Team PITCH

BRAND JOURNEY
Bandhan Life Unveils New Brand Identity: Ensuring "Bharat Ki Udaan,...

Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories

By Team PITCH

Marketing Moments
Elections 2024: News channels expect 25-30% jump in ad revenue...

Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls

By Chehneet Kaur Sonam Saini

Marketing Moments
Doordarshan gets new logo

The revamped logo has a saffron-coloured look

By Team PITCH