Viacom18 has announced additions to its technology leadership team as the company looks to scale up its OTT platform JioCinema.

The network has appointed Bharath Ram as Chief Product Officer & Ad Tech Platform Lead, while Vijay Sheshadri joined as Chief Technical Advisor and Shoury Bhardwaj joined as Engineering Leader for App Experience, Search, Recommendations, Data & App Backend Platforms. 

Bharath Ram brings extensive experience from Flipkart, where he led Product and Engineering functions for key charters including user growth, retention, new product innovation, and new categories. 

Prior to Flipkart, Ram worked with Instagram, in the core product team in the US, focusing on ad revenue, ad auction systems, ad personalization, user experience with ads, and advertiser experience. He has also worked at Amazon Prime Video where he led personalization and other key areas. 

Sheshadri has an extensive background in enterprise security, e-commerce, and large-scale distributed systems. He was an Engineering Fellow at Swiggy and has held key roles at Amazon and Symantec, where he built several enterprise security solutions and cloud infrastructure services. He was the lead architect for Symantec’s Reputation-based Security technology, which won the Wall Street Journal Technology Innovation Award in 2010.

Bhardwaj comes from Flipkart, where he spent 12 years working on various key areas of e-commerce. In his most recent role, he was leading the product and engineering teams for new business initiatives. 

Commenting on these appointments, a Viacom18 spokesperson said, "We are thrilled to welcome Bharath, Vijay and Shoury to the Viacom18 family. Their expertise and leadership will be instrumental as we embark on the next phase of our ambitious growth journey. These appointments reflect our commitment to building a world-class tech platform that can deliver the best of content and an unparalleled experience to our consumers."