The campaign launched around Women’s Day creates awareness about how women are breaking free from the expected pre-set timeline to achieve their life goals SUGAR Cosmetics, one of India's fastest-growing beauty brands is marking this year’s International Women’s Day through their #WhenIAmReady Campaign  on social media, primarily Instagram. This campaign provides a platform to drive conversation about how women are now breaking free from societal expectations regarding their personal life choices. Women post a certain age are often faced with daunting questions such as ‘When will you get married? When will you have kids?' Etc. These questions are a result of the societal notion of a pre-set timeline with respect to achieving certain life goals. The #WhenIAmReady campaign by SUGAR Cosmetics throws a spotlight on how women of today are responding positively to these societal expectations and encouraging other women to live life on their desired timeline. Speaking on the campaign, Ms. Vineeta Singh, Co-founder & CEO, SUGAR Cosmetics said, “SUGAR Cosmetics is a brand that celebrates strong, independent women and this year to commemorate the International Women’s Day we wanted to encourage these wonderful women to be bold and not succumb to any societal pressure, especially those that concern their life choices. #WhenIAmReady Campaign beautifully celebrates the stand taken by women to come up and say whenever they are ready for any kind of 'when' question society presents to them.” Adding to that Resha Jain, Vice President, Content Marketing, SUGAR Cosmetics states, “The stories shared as part of the #WhenIAmReady campaign by SUGAR Cosmetics are a reflection of the remarks and questions faced by the women about their personal life choices and goals, even in these modern times. However, we are glad to see that this campaign has provided a platform for women across the country, to share how they have taken charge of their own life and achieving their goals whenever they are ready.” This heart-warming social media campaign kickstarted from 4th March onwards with an astounding response from participants across the country. Till date, the #WhenIAmReady campaign saw participation from popular influencers like Karishma Chavan & Vartika Jha, and are expecting more than 5000+ women to join in this campaign.