Offering India’s very first purple shampoo and conditioner for blonde and bleached hair infused with the goodness of purple mica, linseed and sunflower oil Emmbros Overseas - one of the fastest-growing Indian companies in the Beauty and HPC (Health & Personal Care) segment is delighted to introduce their premium all-new haircare range - GO Range. Keeping in mind St. Botanica’s scientific and natural belief, the nature-inspired beauty offers the most innovative blend of scientifically-researched, botanically-rich formulations with the GO Range, free from parabens, SLS/SLES, pthalates or mineral oils, to cater to unique hair needs. Curating a thoughtful combination of essential ingredients that work wonders for color-treated hair to retain its color and strength, St. Botanica introduces “GO Colored Purple Shampoo”, India’s first ever one-of-its-kind Purple Shampoo by a homegrown brand, changing the hair ritual game in the Indian market. Enriched with potent naturally-derived ingredients, the perfect concoction of essential botanical extracts, the GO Range helps to rebond and reinforce the hair surface giving the tresses a hit of Natural goodness. To resolve the most common hair woes for different hair concerns, the collection aims at solving vital hair solutions at home - consisting of 9 different shampoos and conditioners for hair specific requirements and concerns, ideal for every hair type. The ultimate premium go-to haircare collection consists of the absolute must-have for bleached hair - GO Purple Shampoo, created explicitly for bleached and blonde hair,is a formulation of Linseed Oil, Purple Mica, Sunflower Oil that effectively helps in maintaining the colour-treated hair in the long run. Another significant hair fix the range offers is for curly hair with their first-of-its-kind GO Curls Shampoo - with a concoction of ultra-nourishing ingredients, GO Anti-Dandruff Shampoo is a gamechanger for the flaky scalp, best suited to treat dandruff and provide scalp-soothing solution while the inclusion of Ichthyol Pale helps protect the upper layer of the scalp, keeping it grim and dandruff free. St. Botanica proudly introduces India’s first-ever Hyaluronic acid-based shampoo - GO Smooth Shampoo, Hyaluronic Acid with its restorative properties and the goodness of essential oils, smoothens the hair follicles, tames the strands and makes for the perfect straight, flaunt-worthy silky smooth mane. With yet another ideal mixture of ingredients in the GO Long Shampoo - formulated with a blend of caffeine and onion, to prevent hair breakage and brittleness and further stimulate healthy hair growth. Included in the range are the incredibly indulgent GO Anti-frizz, Go Volume, GO Strong and GO Anti-hair fall shampoos to treat the strands on a regular basis. The lightweight yet enriching conditioners for each variant prepares for crazy-soft and shiny texture to the tresses. All these products are safe for regular use, being free from Pthalates, Parabens, Sulphates, and all other Toxic Chemicals. Cruelty-free Products. Embracing the simplistic beauty packaging, the GO collection comes in impeccably packaged elegant tube bottles, each with its unique colour scheme highlighting the eye-catching ingredients that depict the product’s composition, adding to the natural flavour.