The summit will be held virtually on 25th March, 2022 The exchange4media Group is hosting the Pitch CMO Summit 2022, a virtual half-day conference, on the 25th of March, 2022 from 2 p.m. onwards. The Pitch CMO Summit is co-powered by Salesforce. The theme of this edition of the summit is “Building Brand Trust: The Ultimate Currency”. The lineup and agenda for this edition of the Pitch CMO Summit 2022 are power-packed sessions from a host of industry leaders. Following the welcome address, the conference will be kickstarted with a keynote address by Deepak Iyer, President – India, Mondelez Foods. Though an intangible tangent, Trust is today the new brand equity. In the last two years, consumer preferences have seen a lot of shifts, making brand trust retention more difficult than ever. However, some legacy brands have clawed on to consumers' trust irrespective. Talking along the same lines, Iyer will speak on “The Cadbury Dairy Milk Journey - Building one of India’s Most Trusted Brands”.