The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio LinkedIn, the world's largest online professional network, has launched new platform features that will help marketers easily grow and deepen their engagement with their audience, in today’s evolving world of work. These new additions to the LinkedIn Marketing Solutions (LMS) portfolio will enable marketers to exercise community-building through long-form content, achieve greater reach with Live Events, and optimize how they measure against their brand-building goals. Commenting on the launch of these new features, Sachin Sharma, Director, LinkedIn Marketing Solutions for India, said, “As these dynamic times continue to change how we work, do business, and practice engagement, marketers today are exploring ways to build easier, more meaningful ways to connect with their audiences. At LinkedIn, we are heavily inspired by the efforts of marketers who continue to build communities despite the many volatilities of today’s day and age. To facilitate their efforts, we’re adding new features to the LMS portfolio that can help them reach more of their targeted audiences, and grow their brand community more seamlessly — all while measuring impact in easier ways.”
- Articles for Pages: Build Community with Long-Form Content
- Engaging members with professional content that can be consumed without leaving the platform.
- Producing and sharing robust content, exploring key topics at length with rich media, links, pull quotes, and more.
- Sparking visible and inviting conversations with the community in the comments section, whilst mirroring the engagement elements of a social post.
- Encouraging valuable next-step actions, like following the Page, clicking through to the company’s website, or downloading a resource.
- Accessing detailed audience insights to learn about the firmographics of people reading and interacting with the content.
- Unlock Greater Exposure and Engagement with Live Events
- Sponsor your stream in advance to a targeted audience
- Auto-notify event registrants and a subset of Page followers when your event goes live
- Amass views on your public Live Event post from anyone on LinkedIn, whether they’ve hit “Attend” or not, during and after the show
- Easily share the replay of your Live Event content for maximum distribution and value
- Fewer followers are required for access to LinkedIn Live
- Automated and expedited review process for LinkedIn Live applicants
- All Page Admins can go live once a Page is approved
- An expanded registration form for Events
- Measure and Optimize Brand Awareness on LinkedIn
- Brand Lift Testing: This new feature allows the users to measure the impact of LinkedIn Ads on their brand by taking a baseline of your brand’s perception and then testing the brand impact of those ads against key metrics.
- Reach Optimization: This feature allows users to optimize toward the number of unique member accounts that are shown ads, easily increasing your brand’s exposure to new and relevant audiences.
- Reach/Frequency Forecasting and Reporting: With these new features, users can easily view the predicted reach and frequency for your Brand Awareness campaigns within the Forecasting Tool and measure their results in the Campaign Manager reporting.