Campaign titled ‘Jashn Kar Khul Kar’ is live across the internet & on all Bosch’s social media platforms In India, when it comes to festivals, the preparations are done with utmost gusto and enthusiasm. From making new clothes to cooking scrumptious delicacies to even undoing the after festive tasks, every chore is carried out with maximum zeal and perfection. However, the effort and time put into these chores are often overlooked. Keeping this insight at the core, home appliances company, Bosch and Isobar, the digital agency from the house of dentsu India, have launched the #JashnKarKhulKar campaign. As the title suggests, the digital campaign promises customers an enhanced festive season. The brand offers some more free time and fewer chores to the customers with the help of its futuristic appliances that can effortlessly do the tedious chores for them. Jab Bosch Hai Ghar Par, #JashnKarKhulKar – implies that one can celebrate festivals by doing what they truly love by leaving the cleaning, cooking, dishwashing and other chores to Bosch appliances. The three-film digital campaign is carefully crafted to depict Bosch products as a solution to ease the burden of household chores that come with festivals and improve the quality of life. Links to the films: https://www.youtube.com/watch?v=bojVaLJOAUk https://www.youtube.com/watch?v=Z3Vy5CcKdpw https://www.youtube.com/watch?v=H_FTFFPN2R4 Speaking about the campaign, Neeraj Bahl, MD and CEO, BSH Household Appliances Manufacturing said, “Nowadays, almost everybody offers deals and discounts during the festive season. But what value does their brand add to the day-to-day life of the customer? The customer wants something real. They look for products that will elevate their life. In these changing times, #JashnKarKhulKar is a step ahead of the campaigns that only revolve around offers. It shows what Bosch truly is. An innovator. A time saver. An effort saver.” Aalap Desai, National Creative Director, Isobar India added, “We've been cooped up in our houses for so long that today it actually takes a nudge for people to start celebrating again. That's what the campaign is all about. Remembering the joy of festivals and enjoying it wholeheartedly. After all, agar Jash khulkar nahin kiya toh kya kiya?” Prashant Lodaya, Associate Vice President, Isobar India commented, “Bosch home appliances is redefining lives around the globe by offering innovative appliances that save effort and let people have more personal time. We carefully crafted #JashnKarKhulKar in alignment with their global narrative – keeping it so Indian, at the same time, that it seems relatable to everyone.”