Vidooly enters the $100 billion global gaming and e-Sports market
Rolls out its e-Sports analytics product across Amazon’s Twitch and Microsoft’s Mixer
eSports analytics is currently available across web, mobile, PS4, Xbox, Roku, Chromecast and other gaming/streaming platforms.
This adds to the bouquet of video analytics and advertising products Vidooly currently provides for online video platforms, brands, agencies, advertisers, content creators, multi-channel networks via its brand intelligence, brand safety, creator dashboard, video publishers ranking and MCN software offerings.
“With eSports becoming a new form of entertainment, brands are increasingly realizing the untapped opportunity in online games. The top content creators on Youtube are all gamers and Twitch alone accounts for about 50% of the advertising market share in online gaming. Realising the opportunity we piloted our eSports analytics product earlier this month. With this formal rollout, we aim to reach over 200 million users across gaming platforms by the end of this year. “ said Subrat Kar, CEO and co-founder, Vidooly
Online gaming is no longer a niche pursuit but has now become of the leading modes of entertainment globally. Twitch has over 15M+ daily visitors while Youtube Gaming grew its user base by 343% last year. As per industry estimates, the online gaming industry will reach $115 billion in 2018 and eSports will be $1 billion in 2018. eSports attracts over 800 M viewers globally with major gaming tournaments offering millions in prizes.
Vidooly will also roll out it's offering across emerging gaming platforms such as augmented reality, virtual reality and mixed reality platforms next year.
Tags : latest-stories Vidooly Subrat Kar