Startup e-commerce hub Mazeix set to revolutionize the Athleisure trend in India

BY pitchteam

The online retail and merchandise portal offers high-end international brands and offerings from top-notch fashion designers

Indian e-commerce startup Mazeix is set to create a major splash in the Athleisure fashion trend and blur the boundaries between functional active wear and progressive street style by offering a plethora of cutting-edge athleisure options under one digital roof for the Indian women consumers.

Offering some of the best labels and brands, Mazeix is the ultimate stop for up-to-the-minute active fusion wear including tops, inner-wear, bottoms and accessories that speak out for them.

The Athleisure wear segment that combines athletic-inspired comfort with daily fashion needs has taken the world by storm in recent years. With changing professional environments and dominance of the relaxed millennial generation, Athelisure wear is set to emerge as a major fashion segment in the coming years. As its name suggests, Athelisure wear refers to a style of clothing that is suitable for sports yet fashionable enough to wear to work and for other activities.

Mazeix is perfectly curated to bring out the classy and bold vibe in women through the latest Athleisure wear offerings by top brands. To stress this point further, each piece of garment comes with a tag of supreme quality, all while keeping the latest trends in mind. The highlight is the comprehensive and personalized service offered by the E-commerce venture -- top-class assistance, paired up with rapid delivery ensures that you would be coming back for more.

“The Athleisure wear segment has evolved greatly, as people have cultivated a better understanding of the importance of marrying fashion with fitness. In 2019, the term ‘athleisure’ connotes a modern, refined and relaxed approach towards fashion that screams comfort and substance. The onset of international brands such as H&M, Zara, Superdry, Puma,  Forever 21 in the Indian market  have created a space where consumers can now get the choicest apparel at the most feasible range. Mazeix intends to scale up the definition of fashion, with its offering with bespoke apparel, specially curated for the ones who love fitness and fashion at the same beat,” said Ms. Manisha Gupta, Founder & CEO, Mazeix.

Athleisure, which means comfortable chic style and goes beyond sports and active-wear, made its way to India in the year 2016. People started embracing sportswear in the late 90s when Bollywood brought a fashion revolution as Shah Rukh Khan rocked his tight hugging polo tees and Karisma Kapoor sizzled the screen in her trendy sports bra and leggings in Dil To Paagal Hai. But soon enough, the style statement faded. Since people started realizing that what’s meant for the gym must be worn at the gym itself, the fashion trend decelerated.

Years later the gym wear is back on the streets, but this time it has a more logical approach to its audience- the co-existence of both comfort and style. There is a drastic change in fabric which has made athleisure fashion breathable and comfortable. Now it was more acceptable by the audience; it was something that the millennial was waiting for.

Tags : latest-stories Manisha Gupta Mazeix