Baby Destination Reaches Half A Million Mommy Conversations Per Month
The largest organically built united fraternity of mothers in the country has been building trust and powerful engagement through valuable content creation and distribution across the community. A community is not about the numbers, it’s about the conversations. Baby Destination, India’s fastest growing online platform and community for new and expecting mothers, is scaling to new heights. The platform has been working towards building a connected world for moms. A world which is focused on them- helping them to support and inspire each other. It is a platform where each participating mother believes that the biggest bond connecting them is motherhood, irrespective of differences in language, region or others. The mom-centric startup has been able to achieve and engage mothers in 5 lakh conversations per month. It has reached out to more than 10 million mothers organically through its communities, across its website, Facebook groups, and WhatsApp groups. “When a child is born, a mother is, too,” says Tamanna Dhamija, Co-Founder, Baby Destination. “ We continue to reach thousands of mothers each day, and our greatest achievement is to have weaved 500000 conversations in the last month, engaging thousands of mothers in the micro communities each day! For us, this is a more valuable milestone, compared to the 10 million mothers that we have reached across our digitally present groups. As a content driven initiative, our exponential growth can be attributed to our deep analytics, tech and AI driven moderation and leadership. We have catered to a larger number of parents across all Tier I cities in India, and are also looking forward to penetrating the Tier II cities, especially by venturing in multilingual conversations plus content. This will create a stronger bond across communities of mothers covering varied demographics in the country.” All of this is fulfilled with the help of intense consumer insights that Baby Destination collects, which throw a light on the essential requirements of a mother, for herself and her baby. Baby Destination has been planning every tiny step that it takes, for lending a hand to every mother even in the remotest part of India. This will enable them in achieving their ultimate Vision of being the largest digital village of mothers, connected by hearts!
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