Advertisers, ad agencies need to submit ‘no misleading claims’ declaration
The Supreme Court has issued a directive, saying all advertisers and advertising agencies must submit a ‘Self-Declaration Certificate’ before publishing or broadcasting any advertisement. Following the directive, the MIB has introduced a new feature on the Broadcast Seva Portal for TV and Radio advertisements, and on the Press Council of India’s portal for Print and Digital/Internet advertisements.
window.googletag = window.googletag || {cmd: []};
googletag.cmd.push(function() {
googletag.defineSlot('/21740140234/e4m_story_page_para3_small_horizontal_banner_3_728x90_normal', [728, 90], 'div-gpt-ad-1595331589677-0').addService(googletag.pubads());
googletag.pubads().enableSingleRequest();
googletag.enableServices();
});
The self-declaration certificate is to certify that the advertisement:
window.googletag = window.googletag || {cmd: []};
googletag.cmd.push(function() {
googletag.defineSlot('/21740140234/e4m_story_page_para3_small_horizontal_banner_3_728x90_normal_next', [728, 90], 'div-gpt-ad-1601359261569-0').addService(googletag.pubads());
googletag.pubads().enableSingleRequest();
googletag.enableServices();
});
(i) Does not contain misleading claims, and Advertisers must provide proof of uploading the Self-Declaration Certificate to the relevant broadcaster, printer, publisher, or electronic media platform for their records. As per the Supreme Court’s directive, no advertisement will be permitted to run on television, print media, or the internet without a valid Self-Declaration Certificate The certificate, signed by an authorised representative of the advertiser/advertising agency, needs to be submitted through these portals. The portal will be activated on 4th June, 2024. All advertisers and advertising agencies must obtain the Self-Declaration Certificate for new advertisements that will be issued/telecast/aired/published on or after 18th June, 2024. A buffer period of two weeks has been kept to provide sufficient time for stakeholders to familiarise themselves with the process of self-certification. Ongoing advertisements do not require self-certification currently. As per a press statement by MIB, “The Hon’ble Supreme Court directive is a step towards ensuring transparency, consumer protection, and responsible advertising practices. The Ministry of Information & Broadcasting urges all advertisers, broadcasters and publishers to adhere to this directive diligently.” For more updates, be socially connected with us on
(ii) Complies with all relevant regulatory guidelines, including those stipulated in Rule 7 of the Cable Television Networks Rules, 1994 and the Norms of Journalistic Conduct of Press Council of India.
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Tags : Declaration Advertisers Ad Agencies Mib