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Marketing Moments
Why brands take the OOH route to virality

Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful....

By Chehneet Kaur

Marketing Moments
MIB extends deadline for consultation on first draft of Broadcasting...

The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations 

By Team PITCH

Marketing Moments
Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules,...

Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat....

By Aditi Gupta

Marketing Moments
Draft broadcasting bill: Is the industry impressed?

While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts

By Aditi Gupta

Marketing Moments
Broadcast Bill: Now digital content creators write to govt over...

The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media....

By Team PITCH

Marketing Moments
Is device interoperability the key to unlocking true omnichannel marketing?

Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand....

By Shantanu David

Marketing Moments
Tathagat Jena elevated as Head of Marketing, DTC & Online...

Tathagat Jena has been associated with HMD for close to 2 years now

By Team PITCH

Marketing Moments
InMobi sees revenue jump of 41% in FY23

InMobi's profit too sees a huge jump of Rs 89 crore

By Aditi Gupta

Marketing Moments
BBC World Service India to rejig shareholding in light of...

The Centre limited FDI in digital entities to 26% in 2019. Currently, BBC owns 99.9% of BBC World Service India

By Team PITCH

Marketing Moments
OTT won't be regulated as telecom service: DoT

DoT said that the current definition of telecom services under the Telegraph Act is good enough and that there’s no....

By Team PITCH