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Marketing Moments
Disney Star-RIL to dominate 80% sports broadcasting: Will it change...

The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean....

By Sonam Saini

Marketing Moments
India vs Zimbabwe T20I: Heavy discounts on TV ad slots?

Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning....

By Aditi Gupta

Marketing Moments
Union Budget 2024: Gaming stakeholders bullish on push for e-sports

Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in....

By Sohini Ganguly

Marketing Moments
Indian apps rule fantasy sports world, betting too: Report

Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report

By Kanchan Srivastava

Marketing Moments
Sports viewership has significant headroom for growth in India: Shashi...

At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement....

By Team PITCH

Marketing Moments
Disney reports first profit in streaming business

The company saw a decline in sports revenue from Star India by 17%

By Aditi Gupta

BrandTalk
Sports business is all about feelings: Prashant Khanna, Disney Star

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has....

By Aditi Gupta

BrandTalk
The sportswear market is growing phenomenally in India: Abhishek Ganguly

Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company,....

By Simran Sabherwal

Marketing Moments
Agilitas Sports Acquires Long Term, Exclusive License of the iconic...

License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business

By Team PITCH

Marketing Moments
TV ad volume up by 6% this IPL

According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's....

By Team PITCH