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Marketing Moments
Milind Soman is PUMA's Running Ambassador

Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel

By Team PITCH

Marketing Moments
Rajasthan Royals introduce first-ever Hot Air Balloon Viewing Experience

This first of its kind special viewing experience will see select spectators at the Sawai Mansingh Stadium in Jaipur enjoy....

By Team PITCH

Marketing Moments
IPL: Star Sports releases promo for opening match with Akshay...

Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films

By Team PITCH

Marketing Moments
Budget no constraint for opportunities to drive large-scale impact with...

Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other....

By Team PITCH

On The Move
Mahesh Bhupathi named CEO of SG Sports and Entertainment

As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business

By Team PITCH

Marketing Moments
Disney, Fox and Warner Bros Discovery to jointly launch sports...

The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate....

By Team PITCH

Marketing Moments
Disney Star-Viacom18 deal: How good a news for BCCI?

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive,....

By Sonam Saini

Marketing Moments
Live Sports on TV drives impact across sales funnel for...

Shubhra Saraf Sethi, Head - Product, Revenue Strategy & Customer Marketing – Sports at Disney Star, spoke at the e4m....

By Team PITCH

Marketing Moments
Dream11 posts 37% surge in ad spends

Dream11’s overall advertising promotional expenses increased from Rs 2,158 crores in FY '22 to Rs 2,964 crores in FY’23

By Team PITCH

Marketing Moments
Gaming levels up in 2024 as brands line up at...

This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of....

By Shantanu David