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A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in....
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
Maushumi Chakravarty is a senior IIS officer
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog....
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One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models,....
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads....
The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.
