Tags STORY
On The Move
RIL, Disney offer to sell some channels for faster merger...

As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights

By Team PITCH

Marketing Moments
RIL’s M&E revenue up 49% in FY23-24

As per reports, Viacom18 has posted a 75% jump in revenue to Rs 8,032 crore in this FY

By Team PITCH

Marketing Moments
NCLT adjourns Disney-RIL merger hearing for Aug 12 

As per media reports, Viacom18 and Walt Disney's Star India hope to complete the merger by October

By Team PITCH

Marketing Moments
What does CCI's anti-trust clearance mean for Disney-RIL merger?

As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on....

By Aditi Gupta

Marketing Moments
RIL-Disney merger: NCLT approval first in a series of nods,...

The next step is to secure over 75% votes from stakeholders in favour of the merger; more approvals needed from....

By Aditi Gupta

Opinion
How do Brands and Films use Guerilla Marketing as an...

Guest Column: Tanmay Shah-Founder and CEO of FridayFictionFilms writes how Guerrilla marketing continues to be a powerful tool for filmmakers

By Tanmay Shah

Marketing Moments
Rejig at Viacom18: Kiran Mani to lead digital, sports; Kevin...

As per a media report, Viacom18’s restructuring, which comes close to the RIL-Disney merger announcement, will see Anil Jairaj, Viacom18....

By Team PITCH

Marketing Moments
Does ZEEL need a strategic or financial partner to weather...

In the aftermath of the Zee-Sony merger fallout and the subsequent crashing of its shares, Punit Goenka may have to....

By Aditi Gupta

Marketing Moments
Disney-RIL merger: IPL advertisers to lose bargaining chip?

Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in....

By Kanchan Srivastava

Marketing Moments
Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

By Ritika Raj