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Marketing Moments
Overlay ads on Reels: Will marketers go for it?

Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with....

By Sohini Ganguly

Marketing Moments
Instagram launches ‘Remix’ on Reels

Provides a new way to create content Instagram today announced a new feature, Remix, to provide....

By Team PITCH

Marketing Moments
Now view Reels, within the Instagram Lite app

Instagram Lite app began testing in India in December 2020 Instagram has just announced an update for the new Instagram....

By Team PITCH

Marketing Moments
'Businesses are on Instagram because the platform drives business outcomes'

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a....

By Javed Farooqui

Marketing Moments
Instagram introduces new features to amplify branded content

As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in....

By Team PITCH