As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks Instagram has announced new updates that will help users create, share and amplify branded content across the platform. These features are in addition to tools like badges in Live and IGTV Ads, which serve the same purpose. To increase transparency and to help creators disclose their sponsors, Instagram will be launching Branded Content tag in Reels and will begin testing in Live in the coming weeks. "In June 2019, we launched the ability for brands to run branded content posts as ads as a new way to amplify their brand story through the voice of creators. Branded Content ads drive value for creators, too, allowing them to gain additional visibility and discovery.