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Marketing Moments
Movie genre sees 11% rise in ad volumes in 2020...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020,....

By Team PITCH

Marketing Moments
Life without BARC data: Direct market feedback becomes the new...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....

By Tasmayee Laha Roy

Marketing Moments
News genre saw 5% growth in advertising in 2020; cars...

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers....

By Team PITCH

Marketing Moments
Airtel Payments Bank, Piccadily Agro, WhiteHat Jr top new GEC...

According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a....

By Team PITCH

Marketing Moments
9% growth in ad volumes: ‘No rating Thursdays’ working fine...

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems....

By Tasmayee Laha Roy

Marketing Moments
News channels pull off a busy festive season, AdEx sees...

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the....

By Tasmayee Laha Roy

Marketing Moments
RB’s Harpic extends the Mission Paani campaign- ‘Swachhta aur Paani’...

Laxman Narasimhan releases a Water Saving Anthem composed by AR Rahman and written by Prasoon Joshi on World Toilet day....

By Team PITCH

Marketing Moments
Reckitt Benckiser India has awarded its media business to dentsu...

Reckitt Benckiser India, the FMCG multinational has marquee brands namely, Dettol, Mortein, Strepsils, Harpic, among others, in its portfolio. With....

By pitchteam

Marketing Moments
Reckitt Benckiser launches an All- New Vanish as a Detergent...

With the promise of amazing stain removal, whiter and brighter clothes, Vanish brings a revolutionary formulation inspired by consumer insight....

By pitchteam

Marketing Moments
Bausch and Lomb India “blames the frame” with their new...

Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb....

By pitchteam